Maintaining a Style and Theme on Social Media
In my last blog article, I spoke about why you should use Canva templates. Naturally, the next question that most people ask me is how I manage to determine a style and a theme for a social media profile. That is exactly what this article will describe.
There's more space taken up by images, infographics, and photos on social media news feeds than by quotes and texts. The first rule that I live by is that none of my designs are text-heavy. Infographics and images engage people more than normal posts because people are wired to respond to visuals. Tumblr, Instagram, Pinterest, and Google+ use images as the primary content; Facebook and Twitter posts with images get more engagement than posts without them; and Instagram posts often contain images as the primary content. Visual content is far more likely to be 'shared,' 'liked,' or 'favored' on social media.
1. Take advantage of different social networks by optimizing your images
The engagement rate of posts with images is much higher than posts with links and text.
There are generally different dimensions required for each platform. In order to simplify this process, Canva has a selection of social media templates formatted to the optimum size for each network. Once you open the custom dimensions, you can easily create your own designs.
2. Always incorporate your logo
It is a very good idea to always use your logo as your profile picture in your social media profiles. If you manage to retain the concept, you can slightly alter your logo for various sites. Using your logo everywhere becomes a part of your brand’s style.
3. It is best to have a profile picture that matches your cover photo
Since we want consistency in theme and style, I highly recommend ensuring that your cover photo and profile picture complement each other, in terms of colors, font, elements, or content. In order to properly balance these two components, you can apply the same filter to both the pictures. You can also achieve this by using the same color palette and mood. To do this, make use of the color picker tool. Needless to say, both the pictures must communicate the brand’s purpose and objectives in the best way they can.
4. Always be consistent with images
What does that even mean? Essentially, the style of the images must be consistent with each other. Moreover, they must also align with your brand. By thinking about your target audience and the product or service you offer, you can discover your brand’s personality and replicate it in your design. For instance, if your brand is a fitness-based company, ensure there are lots of images demonstrating healthy lifestyle.
5. Consistent branding is key
A brand is recognized only if it is consistent. For instance, you associate the color red with Coca Cola and the tagline ‘Just Do It’ with Nike purely because of how omnipresent these elements are in the companies’ branding.
6. Work on consistent templates
To work on a theme and style, it is best to create multiple templates that align with the style, color, theme, concepts, and fonts that you have decided on. This way, you will just have to fill up the customizable aspect of the design and still ensure common style and theme.
These are just some of the ways in which you can choose and incorporate a style and a theme in your social media profile. In essence, you must pick a color, font, image style, and content that best resonates with your brand and replicate them in various designs and posts across your social media handle. If you liked this article and want to check out my templates that incorporate specific styles and themes in their designs, check out this link:
www.socialblissbundles.com
If you already have a free Canva account, but would like to use the pro features to bring your templates to the next level, click HERE to get 30 days free of Canva Pro now.
